Why should I use a Social Media Consultant?

“Why should I hire a Social Media Consultant when I can do it myself?” This is not the first time that I have been asked this question and probably wont be the last.

Social Media Consultants bring to the table a wealth of knowledge and study.  Consumers do not like a direct sales pitch or something that they think they are being sold too.

The top benefits that content marketing include:

* Improved Brand Awareness

* Increased web traffic -the whole purpose of social media is to drive traffic to your website and for a consumer to “Buy”

* Increase social following

*Increase email database

*Higher sales conversion

*Lower marketing costs (especially if organically growing)

*Increase customer engagement

*Create Brand Ambassadors

So the next time you are wondering if you could do the job (or your children) ask if they could complete all of the above tasks.

How do you get recognized on Social Media?

LinkedIn tells us that there are over 30 million pages on Linkedin. If yours isn’t set up and standing out, you’re missing opportunities to get your content in front of the audience that matters most to your business.

Your LinkedIn Page is the perfect place to build brand awareness, establish your company as a thought leader, engage your employees and prospects, publish and share content and drive high-quality leads.

#Gary Vaynerchuk one of the people I admire is the chairman of VaynerX, a modern-day media and communications holding company, and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.

In the late 90s, after identifying “the internet” as a land-grab opportunity, Gary transitioned his father’s local liquor store into one of the first wine e-commerce platforms resulting in growing the family business.

Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.

One of Garys quotes is mastering content creation and distribution for your brand on social media is a difficult and long process.

Yes, it takes time, knowledge and experience.  Yes, you can learn social media yourself however how much are you worth an hour? $30, $50, $100?  Is your time better spent doing what you do best? Running your own business and letting an expert in the field manage your social media platforms.

I studied hard to gain the expertise in this field and with my experience over the years in owning my own businesses and working in several industries I am well equipped to help any business owner achieve success on social media.  The whole point about social media is to draw Buyers to your website.  Organically it is a slow process.  If your funds are limited and you are prepared to wait this will work.

You need to create content, where do you research, who do you align with?  This goes past looking at your own brand identity and buyer persona.

Facebook states that without a Facebook Business Profile it is like running a business without a business profile.  The internet is the new way to shop and if you do not have a social media footprint you are last in the race.

Queensland Government Grants

I have learnt over the years that sometimes you need to look out of the box or in this case out of your business to learn what is available to you.

As a small business we struggle with funding as we try to grow.  Queensland Government are currently offering small business grants to the value of $5,000.

One of the purposes of this grant is to hire either a business coach, financial adviser or a social media person to assist you in your marketing and strategic planning.

I urge you all to have a look at what is available to assist you.


When not to post

There is a reason why you use a Social Media Consultant and not post yourself. 

One of the tasks a Social Media Consultant has is to discuss with a Client what ” Content Constraints” should apply and when.  For example, you should not post during a natural disaster or if you are posting on behalf of a car manufacturer you wouldn’t place an ad next to a major car accident.

Poorly written articles should not be posted as well as copied posts from elsewhere that cannot be substantiated or author not credited.

Under no circumstances should you post on a competitors profile, face groups that are not relevant or to children.

This week in the news we have been advised of a strawberry recall due to needles being found in the strawberries.  At the same time, this announcement was being made a strawberry grower was posting about their product.  These posts should have been pulled and will undoubtedly cost the Grower clients.


A Smart Watch for a Smart Women!

Finally, Fitbit has come up with a watch that also includes women’s health.
Heba Shaheed, CEO of The Pelvic Expert partnered with Fitbit to announce its female-health tracking to the world. She has more than seven years’ experience in physiotherapy, nutrition, and exercise, and has proudly supported more than 2,000 women on their journey to better health and wellbeing.
Recently Collective Hub spoke to Heba

Fitbit has announced a new female-health tracking feature, to help women track their menstrual cycle, view their estimated fertility window, and better understand their overall health. To gain insight into female-health tracking and its implications, we talk to Heba Shaheed, CEO of The Pelvic Expert, which offers online programs for pregnancy, motherhood, pelvic pain and period problems. Heba’s solutions combine hormone nutrition, pelvic floor fitness, and self-care.

Heba partnered with Fitbit to announce its female-health tracking to the world. She has more than seven years’ experience in physiotherapy, nutrition and exercise, and has proudly supported more than 2,000 women on their journey to better health and wellbeing.

Tell us about your journey to becoming a female health expert.

I experienced female health problems throughout my teens and now in my adult life, from irregular periods to severe period pain, which later became persistent pelvic pain. In the search for solutions, I stumbled upon a specialist physiotherapy area called women’s health and pelvic health physiotherapy.

I made it my mission to learn everything about women’s health through postgraduate courses, nutrition certifications, pain neuroscience and therapeutic exercise training, specifically in the areas of women’s health.

I’ve worked in Sydney for more than five years and have helped over 2,000 women with pelvic health problems, such as endometriosis, pregnancy, pelvic pain, birth injury, bladder control problems and constipation. I’ve now moved away from having a physical practice to providing online support and programs for women around Australia and throughout the world.

What was your intention in founding The Pelvic Expert?

After personally experiencing the lack of reliable information on women’s health and solutions to pelvic health issues, I founded The Pelvic Expert to bridge this gap. We address the three main problems in women’s health: lack of education about women’s health problems and solutions, lack of access to high-quality healthcare, and high costs associated with pelvic health issues.

The Pelvic Expert provides content and holistic online programs for women with pelvic pain, endometriosis, PCOS, pregnant women and mothers with pelvic health concerns. Our programs combine hormone-balancing nutrition, therapeutic exercise, pain neuroscience and pelvic health education, which can be taken from the comfort of your own home.

Fitbit has announced it is offering female health tracking. Why do you support this move?

I believe women must deeply understand their bodies and the changes that occur through their menstrual cycle. Having deep insights into symptoms can help women and their doctors diagnose common conditions, such as endometriosis and PCOS. Fitbit Versa and the brand’s new female health tracking features allow women to track all these symptoms throughout their cycle.

Beyond this, women can learn about how their fitness, sleep, moods and diet change through their menstrual cycles, and how they affect each other. This can be correlated with all the other data that the Fitbit provides. Women can then implement changes to improve their symptoms and overall health and wellness.

What has been the leading outcome since you began educating yourself on female health?

The most positive outcome has been the reduction in my pelvic pain and period pain. I suffered for 11 years before I was diagnosed with endometriosis. By committing to dietary and lifestyle changes and understanding pain, I have now moved from severe pain on a daily basis, to virtually no pain 90 percent of the time.

For the women who seek your services and expertise, what kinds of obstacles are they looking to overcome?

By the time women come to me, they have seen multiple medical and health professionals for their problems. For women with pelvic pain or endometriosis, they are looking for practical strategies to minimize their ongoing pain and to improve fatigue, and for ways to return to the exercise and activities they love.

Mothers who have experienced birth injuries are looking to improve their pelvic floor health and get control of their bladders and bowels, lose their mummy tummies and fix back pain. I work with a lot of women who have pelvic organ prolapse, perineal tears, and incontinence.

How will a female health tracker impact women who have never used one before?

Women can collect data about their holistic health and make the necessary changes to their diet and lifestyle to improve their overall health and wellness. She can make correlations based on this data, e.g. she may see that her periods are more regular when she exercises regularly, or that when she eats more whole foods, her period pain reduces, or her PMS improves if she’s sleeping better. Fitbit Versa allows women to collect all this female health data and this can be correlated with the rest of the fitness and sleep data Fitbit collects.

At the launch of Fitbit Versa, you spoke of your experience with endometriosis, which you were diagnosed with long after the fact. What is your hope for other women with undiagnosed endometriosis?

My vision is for endometriosis and PCOS to be more and more incorporated into menstrual health education and female health workshops in schools and workplaces. The average delay in diagnosis is seven to 10 years, which is completely unacceptable.

Once a diagnosis is made, my mission with The Pelvic Expert is to provide women with holistic self-care tools to live a healthier, stronger and happier life.

How do you define self-care?

I believe self-care is a combination of tools that help address physical, emotional and social wellbeing. Self-care is improving the way we eat, the way we move, the way we sleep, the way we deal with stress, our relationships with others, and our relationship with ourselves. Self-care is being the healthiest, strongest, happiest versions of ourselves.

Female health tracking will be available on-device for Fitbit Versa and Fitbit Ionic users, and to all Fitbit, app users starting in May 2018.

Heba Shaheed is co-founder and CEO of The Pelvic Expert, a digital wellbeing platform specializing in maternal, menstrual and hormone health. Heba is working closely with Fitbit for the launch of its new smartwatch, Fitbit Versa.

It’s not “rocket science” smartwatch Developers -women purchase these watches as well and we need to know about women’s issues like periods, cycles etc
  Heba Shaheed -The Pelvic Expert

Awesome, you are finishing school so what are you going to do with the rest of your life?

Have you heard of Atlassian or its founder Scott Farquahr?

Scott Farquhar is the co-founder of collaboration software company Atlassian, based in Sydney, Australia.

He and co-CEO Mike Cannon-Brookes started the company soon after graduating from college, funding it with credit cards. 

Atlassian, which has no sales team, boasts NASA, Tesla, and SpaceX as customers.

Farquhar is co-founder of Pledge 1%, which urges companies to donate at least 1% of equity, employee time or products to charity.

Forbes states that Scott is worth $5.2B.

What is interesting is that Atlassian with the backing of the NSW  Government.

The NSW Government has created a task force to design and develop the precinct, which will stretch from the University of Technology (UTS) campus next to Central railway station down to the suburb of Eveleigh encircling Redfern station, roughly one kilometer to the south-west.

It may be time to teach our high school students more about technology and the way the world is going.


Image courtesy of Forbes

Are we too blase?

An interesting article on news.com.au in regards to how Australia compares in the growing race to manipulate social media.

Although it was identified that Australia has a “low capacity” when it comes to cyber troops it still allows us to wonder what is the point.

Yesterday I was privileged to teach an elderly couple how to use the internet and in particular what it means to explore the world wide web.

I had forgotten how alien this is to the elderly and how frightened they are of anything technical or the fact they were scared of Facebook in case someone steals their data.

Should this be something we are all concerned about or have we just become so blase about everything?

Applications to assist your social media

I have been busy this week looking at applications that can assist me in providing a better service to my Clients.  I believe Animoto may be one of those applications.  What do you think?

Travel Apps

As the holidays approach it is great to know some of the helpful apps that are available to make your travels easier.  The team at Kay Ridge Social Media have researched what we believe to be the best apps on the market at this time.


TripCase is a trip manager that you can  link entire bookings, including hotels, car rentals and attractions, with your flight.  It features relevant information which is sometimes obscured in airline apps, like total travel time, type of plane, indoor airport maps and airline phone numbers. You can save receipts and  even order an Uber directly within the app.


Mobile Passport

It is one thing to look forward to a flight, however I don’t know anyone that looks forward to that long line at Customs.  

If you don’t have Global Entry, you’ll be herded into a long line and wait to be called before a U.S. Customs agent. Even if you do have Global Entry, you still have to go to a kiosk, check in and show your receipt to an agent.

With Mobile Passport, you fill out your flight information on your phone as soon as you land (Hint Do it the second the plane hits the tarmac and you have service). You answer the usual customs questions, and if you have nothing to declare, you’re issued an electronic receipt good for three hours.

Once off the plane, you have a dedicated line, which is usually the same line that diplomats and airline staff use. A customs agent checks to see that your phone scans properly, and may ask to see your passport, but the entire process is worlds faster than the other options. 

The upside: It’s free and authorized by U.S. Customs. The downside: It’s only in use at 24 airports and 1 cruise port. But more locations will be added soon.

Pro tip: Add your passport and personal information before you land, not after. You can reuse your profile once it is set up; you’ll just update the flight numbers.


Currency Converter -CalConvert

Take the guesswork out of currency conversions with this real-time calculator. CalConvert, a free app which converts various units and currencies plus offer basic calculator functions.


Flightradar 24

Turn your phone into a live flight tracker, watching aircraft around the world and viewing flight data in real time. Identify flights overhead, or log on to in flight wifi and follow your route progress in detail (including a weather layer). Bonus features, like Augmented Reality View, which identifies the planes flying overhead when you point your phone’s camera at the sky, are certainly entertaining. 



This app opens the golden doors to those secretive, indulgent spaces typically reserved only for the highest paying, or most frequently flying of travellers, the airline lounge. Create your trip within the app and LoungeBuddy will let you know which lounges you already have access to. No results? No worries. You can browse lounges and their amenities, and purchase instant access in seconds, from only £19. For example, LoungeBuddy can get you into the No 1 Lounge at London Heathrow, Lufthansa Business Lounges in Germany, the Marhaba Lounge at Dubai, Delta SkyClubs around the US.



Hitlist organises your ever-expanding destinations and allow you to share your picks with friends, but it constantly scans airfares to let you know when ticket prices to the locations on your list drop to lower levels.


Google Translate

Speak, snap, write, or type anything in one of the app’s 103 supported languages, and the app will instantly translate to your preferred language. Snapping is the particularly helpful feature, as the app uses your phone’s camera for an augmented reality translation that works wonders when trying to make sense of menus, signs, and even magazines or books. It’ can also be used offline.



In addition to offering basic flight tracking, GateGuru connects the dots between the many intricacies of your plans on travel days. Details like where to check in at the airport, estimated security wait times, and maps of amenities within the terminals.

Night Sky

Quickly identify stars, planets, constellations, and even satellites above you by simply holding your phone to the sky and using the Night Sky app. What more would you like to do than star gaze.