About Kay Ridge

“My journey started ten years ago when I was drawn to social media. Although I was a user of Facebook and Instagram, I couldn’t see the value in using it as a marketing platform for B2B customers; it wasn’t until I came across LinkedIn that I recognised a platform I could work in.”

Originating from 'Across the Ditch,' Kay Ridge is the Founder and Director of Dash Social, a Marketing Agency based in Australia. While many marketing consultants can create content, Kay stands out by possessing in-depth knowledge of the LinkedIn platform's inner workings.

With over a decade of experience in the industry, Kay understands the power of executing the right marketing strategy for businesses. She has helped numerous clients across Australia and New Zealand build their LinkedIn brand and connect with their customers through engaging, effective social media & marketing campaigns on LinkedIn.

Kay is passionate about creativity and committed to delivering results, making her a leading voice in the LinkedIn arena.

“I understood how important digital marketing is and how you can build your network and build your brand and credibility. There is a structured technique in marketing on LinkedIn, which has taken me several years to master. I am still learning! I love what I do and the way that my knowledge can assist my clients and their businesses to grow”

LinkedIn is more than just a professional networking platform; it's a gateway to unparalleled opportunities.

Work with Kay

Kay has been working on the LinkedIn Platform for over a decade, establishing personal and company brands on LinkedIn with a focus on connections, networking, and growth. With her expertise, she will assist you in navigating the intricacies of LinkedIn's dynamic landscape, crafting tailored solutions for you and your organisation. 

Our services cater to a professional, service-based audience, including small to medium-sized businesses with employees. If your motivation is to enhance your business's presence on the LinkedIn platform, we are here to guide you.

Kay is passionate about creativity and committed to delivering results, making her a leading voice in the LinkedIn arena.

The best marketing doesn’t feel like marketing. It tells a story.

Bones plumbing and roofing
Optimum Consulting
One Source
Shape Advisory
Indepth Accounting
Sunshine Coast Financial Solutions
ICA
Ranking Australia
Successful Grants
Sunny Coast Jobs
Bones plumbing and roofing
Optimum Consulting
One Source
Shape Advisory
Indepth Accounting
Sunshine Coast Financial Solutions
ICA
Ranking Australia
Successful Grants
Sunny Coast Jobs

Who We Work With

Our services are designed to cater to a diverse clientele, including Entrepreneurs and Solopreneurs.

Elevate your personal brand and expand your network. Small and Medium-sized Businesses: Strengthen your company's online presence and attract top talent. Sales and Marketing Professionals: Unlock the potential of LinkedIn as a lead generation and conversion tool.

Corporate Organisations” Position your Company to be a thought leader encapsulating all of the corporate governance now required, including ESG guidelines.

What clients have said about Kay Ridge

“Kay is a great social marketer who truly understands people. I had the privilege and the pleasure of working with Kay when she did an excellent job with my LinkedIn profile. Kay has created an exciting and beautiful profile that showcases me, my personality and my strengths. Kay has been creative and staying ahead of trends. She took the time and patiently explained how to understand my audience and connect with them. Kay knows how to leverage data analytics to measure success and make data-driven decisions. 

Her generous and kind nature made it easy to work with, and I'm glad to recommend her because she saw me and my quest, a rare quality I am very grateful to her.”

Ilana McBain

“Kay is an incredible public speaker. Kay rigorously plans and prepares before the speaking event and generates excitement and positivity around the topic and event. She ensures she creates exciting and consistent content, slides and info books to support audience engagement throughout the presentation. She breaks down complex topics into manageable chunks of actionable information and speaks directly to her target audience through deliberate language and tone choice. Her vocal variety and gestures throughout her presentations keep her audience hooked from start to finish. I recommend Kay for your next conference or event!”

Sarah McLoughlin

“Kay knows EVERYTHING there is to know about social media, and her knowledge of LinkedIn is outstanding! If you run a business, you need to chat to Kay to ensure your profiles are properly configured and you're getting the vital leads you need for your business.”

Ashton Wood

“I had my first session with Kay and can highly recommend her service. Her feedback was very practical, honest and tailored to my specific needs. Kay was able to point me toward programs that can help save me time and money; she also provided me with tips and tricks that I didn’t know existed!! Thanks for all your help, Kay!!”

Krystal Goudge

“Kaye has adapted social media disciplines to a fantastic level of clarity, plain English and honest support and advice. Kay is a gregarious person with loads of knowledge and has helped many clients. If you are unsure of all the current ingredients of successful social media planning, call Kay”

Michael Quinlan

“I have used Kay this year to highlight and maximise my presence on some of the social media sites and have found her to be not only hard-working but an awesome person and someone who I really like to do business with. This lady knows her stuff; do not hesitate. Jump on, and give her a call to get started !!!!”

Shane Anderson

“Kay has helped me formulate a focus strategy around my LinkedIn presence and engagement with my network and community. So knowledgeable and skilled with LinkedIn, I strongly recommend Kay to help you get comfortable with the platform.”

Maylene How Son

“Kay has helped me negotiate my way around LinkedIn. She has taught me to have a better insight into social media all around. I highly recommend her to any small business owner. Once someone like Kay has taught you the right way to deal with social media, it is just so easy, and you wonder why it took so long to find someone like Kay. THANKS, HEAPS KAY”

Deborah Taylor

“Kay's insight and knowledge in all things Social Media is amazing! Our business has enjoyed the benefit of her expertise, and the valuable key learnings that we took away will no doubt lift our business.”

Michael Reck

“Kay has been tending to my social media and marketing for several years now and brings a wide range of experiences to the table. Kay is a remarkable person; she has the ability to build a personal relationships and, at the same time, inspire you to greater heights in your business. Her high level of business skills and entrepreneurial thinking have helped me see the bigger picture for my business. She asks strategic questions that quickly get to the issue and then is very honest in her advice. What makes Andrea special is that her skills are backed up by a high level of integrity and a passion for doing business in the best way. Kay also builds business relationships and supports me in whatever she can. I recommend Kay.”

Jodie Nolan

“I have just come out of a workshop with Kay on improving my LinkedIn profile and how good the content and presentation format were. Kay gave me clear insights into what to change along with why I was making the change to relate each point back to how a person would see the profile and what they would be looking for. When to be more formal and when to show a human side. I recommend going to one of Kay's workshops to improve your presence in the digital world.”

Victor Nicholis

“Through our mentoring sessions, Kay was able to identify and highlight key areas in my social profiles that I could redesign and reformat for maximum impact. Her knowledge of how to leverage my expertise and network to increase my visibility and, ultimately, my credibility was amazing. Kay made it so simple to understand and implement strategies to grow my network organically and attract the people I really want to work with- many ah-ha moments. I highly recommend reviewing your LinkedIn and social profiles to ensure you're putting your best foot forward.”

Telia Dwyer

“Kay helped my husband and me not only with a brilliant social media strategy and execution for our project but also helped us to understand what we were actually trying to achieve and why. She is very customer-centric, creative and a great communicator. I recommend Kay for anyone seeking results and creative communication.”

Iona Wilson

“Would thoroughly recommend Kay and the team to anyone, especially small business owners who want to make sure that their marketing and advertising strategies are current and relevant in today’s digital world. They are great to work with, and I had peace of mind knowing that I had access to their expertise about anything I was unsure about.”

Stuart Ball

“I have the pleasure of working with Kay, and I cannot recommend her highly enough. As a LinkedIn and marketing specialist, Kay possesses an exceptional level of expertise and knowledge that proves invaluable time and time again. Her professionalism, attention to detail, and communication skills are impressive, and she consistently strives to deliver results that exceed expectations. Kay's expertise in optimising LinkedIn profiles, creating engaging content, and building connections is evident. She is proactive in suggesting new strategies to maximise visibility and provides regular progress updates. I highly recommend Dash Social to anyone looking to elevate their LinkedIn presence and overall marketing strategy. Kay is a true expert in her field and a pleasure to work with.”

Kara Baker

“Kay and her team member, Laura from Dash Social, are a dream to work with. They have taken the time to strategise my objectives and educate me in the process.”

Denna Szwajkowski

“Kay's wealth of expertise and knowledge in social media, notably LinkedIn, is like no other. Her heart to share it with others is also generous and embracing. I highly recommend Kay - whether you want to learn more about social media or whether you would like her to manage your social media platforms and elevate your digital presence!”

Micaiah Voon

“Kay is an incredible public speaker. Kay rigorously plans and prepares before the speaking event, generating excitement and positivity around the topic and event. She ensures she creates exciting and consistent content, slides and info books to support audience engagement throughout the presentation. She breaks down complex topics into manageable chunks of actionable information and speaks directly to her target audience through deliberate language and tone choice. Her vocal variety and gestures throughout her presentations keep her audience hooked from start to finish. I recommend Kay for your next conference or event!”

Sarah McLoughlin

“From my experience working with Kay over a 12-month digital marketing campaign, I can say she is the undisputed "Queen of the Algorithm"! What she has done to sharpen my LinkedIn profile and website and set up groups and links is truly remarkable. Kay knows how to make a profile really stand out on social media. She readily acquired my "voice" and wrote and posted on my behalf, becoming my outsourced digital marketing support team! Kay is diligent and careful about the details and always strives to meet customer expectations. I highly recommend her for all social media marketing pursuits!”

Peter J Webb

“I engaged Kay to assist with optimising my LinkedIn profile and ongoing support with newsletter writing and support to internal staff for social media posting.

Kay provides a high-level service within an exceptional timeframe and has a wealth of knowledge, creativity and skills.

I recommend Kay to anyone who isn't making the most of what LinkedIn offers!”

Renee Cooper

“Kay is exceptional in every way - her content creation and design capabilities are always true to the brand, bringing consistency and message to the forefront of every project. She is very dedicated to achieving the very best quality of work for every client. I have worked with Kay on many projects, and one aspect always shines through - her impeccable attention to detail. She is extremely reliable and professional. I recommend her to any team or brand to help them grow and establish themselves in their industry.”

Katrina Puranik

How we work

Our approach is rooted in a comprehensive understanding of your goals, industry, and target audience.
Here's a glimpse into our process:

  1. Consultation:

    We begin with a deep-dive consultation to understand your objectives and pain points. What are your LinkedIn aspirations? Where do you face challenges?

  2. Personalised Marketing Strategy:

    We create a tailor-made LinkedIn strategy based on your unique needs. This strategy serves as the blueprint for your journey to success. This can be attributed to an individual or on a corporate basis.

  3. Implementation:

    Kay gets to work optimising your profile, crafting compelling content, and implementing the agreed-upon strategy. Kay will also work with your employees

  4. Training and Support:

    We equip you with the knowledge and skills needed to navigate LinkedIn confidently. Our ongoing support ensures you stay on the path to success.

  5. Workshops, Webinars and Conferences:

    Some organisations require a coaching style of one to many. This can be facilitated in a classroom environment or an online environment. Kay is also highly sought after for her speaking events -talking about everything on LinkedIn.

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Frequently Asked Questions