Do you ever feel like you're spinning your wheels going nowhere regarding YOUR content marketing strategy?  That your created content is not getting the desired results? You're not alone! Many businesses need help devising a content strategy that works, especially on LinkedIn, because LinkedIn is a diverse professional platform for B2B.

 

And if you're like most professionals, LinkedIn is the first place you turn to for new business opportunities. That's why it's essential for businesses to have a strong LinkedIn content marketing strategy.

 

You can reach a broad audience base by crafting a LinkedIn content strategy.

The process can be straightforward and stress-free if you have all of the right tools.

 

This article will provide helpful tips on developing a LinkedIn content marketing strategy.

 

What Is a Content Marketing Strategy for LinkedIn?

It is a plan for creating and sharing content on LinkedIn that grows your network and achieves your business goals.

 

When creating your strategy, it is essential to consider what content will most effectively achieve those goals. Will you be sharing blog posts? Writing articles? Posting updates? Creating videos?

It is also essential to consider how often you'll share new content. Once a day? A couple of times a week? Once a week? Depending on your strategy's goals, the frequency of your postings may vary.

Your LinkedIn content strategy must include your target audience. The reason is that through creating your posts, they will all be aimed at your target audience.

 

LinkedIn Top Voices

Members on the platform have the ability to earn a "Top Voice" Badge. The badge is shown at the top of their profile.

The blue Top Voice badge is invitation-only. It features senior-level experts and leaders (like Bill Gates). The light gold Community Top Voice badge can be earned based on making noteworthy contributions to collaborative articles and is earned for a specific skill on your profile.

LinkedIn Top Voices was previously known as the Influencer program prior to October 2022.

 

 

Best Practices for Sharing Content on LinkedIn

 

• Use keywords so that your content appears in relevant searches.
• Use images, infographics, and videos.
• Keep your posts between 1300-2000 characters.
• Proofread prior to hitting "publish". If your post already has engagement, don't edit it or delete it.
• Post content that has value. – Be genuine and don't sell.
• Call to Action should be used often.
• Monitor your analytics (Insights) to see what works well and tweak your strategy. For example, move those posts to a Saturday if you are not getting any engagement on a Monday.

 

Types of Content to Share on LinkedIn

Original blog posts: Share your original blog content on LinkedIn. Do not suggest from this post that the viewer moves from the post to your website. Instead, drive the viewer to your Newsletter and from there to your website.

Industry news articles: Share industry news articles related to your industry. When sharing news articles, repost with your commentary so readers get to know you as an Industry Leader.

Infographics: Easy to consume and usually contain exciting information.

 

Three Primary Purposes for a LinkedIn Profile.

1. To build relationships

2. Generate leads

3. Create a strong LinkedIn Voice. 

 

Building Relationships

Your Content strategy is about planning, creating, and distributing content to achieve your business objectives.

 

Generating Leads

LinkedIn allows you to target your audience. LinkedIn has been proven to help you generate more qualified leads than any other platform.

 

A strong LinkedIn profile starts with optimising your profile and company page.

 

Benefits of LinkedIn Content Strategy for Businesses

1. Lead Generation
2. Brand Awareness
3. Thought Leadership
4. Increase Website Traffic
5. Enhance SEO
6. Personal Branding

 

Factors in creating a great LinkedIn Content Strategy

Concise Goal that uses the S.M.A.R.T rules. These are be Specific, be Measurable, be achievable, be Relevant and be Timely.

 

Make your Profile Stand Out

Many LinkedIn users forget to work on their own profiles when devising a content marketing strategy, and part of your goals should be ensuring that your LinkedIn profile is optimised.

-49% of the 1 Billion Members do not have their LinkedIn profile optimised that is  490 million LinkedIn Members that re missing out o business.

 

• Your competition is already on LinkedIn.
• More opportunities for business
• A well-optimised profile can help you position yourself as an expert.
• Stay up-to-date on industry trends.

 

How a LinkedIn Content Strategy Can Increase Your B2B Sales

 

LinkedIn has the ability to connect you with decision-makers. It positions your profile to display your thought leadership and build credibility for your brand.

LinkedIn is also an effective tool for generating leads.

 

Here's how a LinkedIn content strategy can help your B2B efforts:

 

Prospecting on LinkedIn is Easy

No need for cold-calling and mindlessly adding people on LinkedIn. With The assistance of determining customer personas and the Boolean Search method, you can easily find the right connections.

 

Your Prospects Are on LinkedIn

Over 80% of decision-makers use LinkedIn as part of their buyer's journey. Prospects will look at LinkedIn to determine the capability and experience of the person they are going to buy from.

Humans Buy From Humans

LinkedIn is the platform for relationship building. With LinkedIn, you can easily connect and start building relationships. Remember, people buy from people they like. It's about the human connection. So, in your LinkedIn profile summary, humanise your writing by adding something that reflects your personality.

 

You Can Position Yourself as a Thought Leader

Thought leadership in your industry is now one of the main things that B2B prospects are looking for. Regularly publish blog posts, articles, and video content on LinkedIn,.

Tools to consider.

Market Research -Understand your Audience.

Determine the content you are going to share by creating a marketing plan.

Use curated content by reposting with comments on other people's posts that you follow, as this shows your audience that you're up-to-date on industry news and developments. This also helps build relationships with other professionals in your industry.

Analyse the Results from the content you have posted.

Post Views: The more views a post gets, the more people see your content. If you notice that specific posts get more views than others, note it and try to replicate that success in future posts.  Also, look at your competitor posts and what posts are trending most.

Likes: A like on LinkedIn is a thumbs-up from a reader saying they enjoyed your post. The more likes a post gets, the more popular it is.

Comments: Comments are valuable because they give insight into what people think about your content. If you're getting many comments on a particular post, that's a good sign that people are engaged with what you're saying. The more comments and engagement you receive, the more likely your post will be given a Top Contributor badge by LinkedIn.

Reposts: A repost on LinkedIn means that someone liked your post enough to share it with their network of followers.