LinkedIn Profile Optimisation

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Optimise Your LinkedIn Profile

Linkedin Profiles that have been optimised get seen by more LinkedIn Members.

In Australia there are twelve million LinkedIn Users. Of those Users only 51 percent have optimised their profile leaving a huse amount of business up for grabs. Here is how you can grab your Competitors market share:

Optimising your LinkedIn Profile will:

  • Allow you to get found on Search Engines.
  • Contribute to your social selling and story telling.
  • Provide you with the opportunity to connect with your target audience.
  • Enable your content to be seen outside of your LinkedIn Network.

Why Optimise Your LinkedIn Profile?

Its simple, your LinkedIn profile is your digital business card. It shows that you are a professional that is serious about engaging and making connections on LinkedIn. When your profile is optimised:

  1. Thought Leadership: An optimised profile positions you as a thought leader and industry to share your insights and knowledge with your target audience.

  2. Showcase Your Expertise: Your profile becomes a comprehensive history of your experience, highlighting your skills, achievements, and expertise. It's a dynamic portfolio that tells your story.

  3. Credibility: Showcase your achievements through case studies, and provides a platform from your clients in recommendations and endorsements.

  4. Attract Your Right Audience: Most of your customers will watch you from afar at the beginning. LinkedIn Content allows you to showcase your expertise, culture of your organisation and provides another touchpoint ensuring that you are building trust within your network.

Paid Subscription Company Page

Exciting things are happening in this space with LinkedIn introducing a paid subscription for company pages.  This feature will be reviewed when it is released into Australia as it is currently only available in the U.K.

Employees

Your employees are your brand advocates. Kay can work with your employees and your social media policy  to ensure their profiles are aligned with this document.


What clients have said about Kay Ridge

“From my experience working with Kay over a 12-month digital marketing campaign, I can say she is the undisputed "Queen of the Algorithm"! What she has done to sharpen my LinkedIn profile and website and set up groups and links is truly remarkable. Kay knows how to make a profile really stand out on social media. She readily acquired my "voice" and wrote and posted on my behalf, becoming my outsourced digital marketing support team! Kay is diligent and careful about the details and always strives to meet customer expectations. I highly recommend her for all social media marketing pursuits!”

Peter J Webb

“I engaged Kay to assist with optimising my LinkedIn profile and ongoing support with newsletter writing and support to internal staff for social media posting.

Kay provides a high-level service within an exceptional timeframe and has a wealth of knowledge, creativity and skills.

I recommend Kay to anyone who isn't making the most of what LinkedIn offers!”

Renee Cooper

“Kay is exceptional in every way - her content creation and design capabilities are always true to the brand, bringing consistency and message to the forefront of every project. She is very dedicated to achieving the very best quality of work for every client. I have worked with Kay on many projects, and one aspect always shines through - her impeccable attention to detail. She is extremely reliable and professional. I recommend her to any team or brand to help them grow and establish themselves in their industry.”

Katrina Puranik

This if for you if:

  1. You want to position yourself as an expert in your industry to attract the right target audience.

  2. You want to be found on search engines such as Google and Bing

  3. You are a service-based business wishing to connect with B2B

What you will receive:

  1. 30 minute onboarding discusion.

    In this discussion, we will discuss details about your current LinkedIn Profile, including Banner, Profile image, Heading, About Page, Recommendations, Experience, Case Studies etc...

  2. Personal LinkedIn Profile

    We will work on your profile with the assistance of AI, ensuring that your profile includes keywords and backlinks and that your profile casts you in the best light to attract the right audience.

  3. LinkedIn Banner

    You will receive the choice of 3 banners to choose from. The banners are created after we have had our 30-minute discussion.

  4. Optimised LinkedIn Profile, Including Company Profile.

    Using your Login details, we will access your LinkedIn Profile fully optimise all LinkedIn Settings and format your profile for optimum results. You will also have completed your first LinkedIn Newsletter.

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